Tasty Beast Meat


We are excited to announce the kick-off of the love fearlessly – it’s all about respect campaign” at the 2023 Pet-Expo at Monte Casino from 14 to 16 July, championed by the Pit Bull Federation of South Africa (PBFSA) in collaboration with Lean Machine Meat Co (Pty) Ltd.

The purpose of this collaboration is to create awareness of our wonderful pit bull breed of which the PBFSA have the great responsibility as a Breed Organisation in South Africa. For far too long the nature of this powerful breed of dogs has been misunderstood. It is true that the pit-bull is an animal that demands respect and understanding, but also love and attention.

It is the responsibility of all of us to take proper care, to have respect and to love our animals fearlessly. It is unfortunately a reality that some misguided people exploit the nature of these beautiful animals for unsavory benefit, however it is important for the rest of us to pick up the slack of the responsibility and prepare to love fearlessly and respect the pit-bull. We invite all our fellow pet fanatics to support our campaign by spreading the love and respect fearlessly. You can visit our stall at the Pet-Expo where you can support our campaign and share in our bespoke pit-bull treats, also visit our website and click on our QR-code to get access to fun training videos and information about our breed.